Tuesday, August 3, 2010

Engaged Christian Louboutin Shoes

The team decided the best way to reach these two critical groups of Christian Louboutin Lace Bootie Silver would be through one of the industry’s biggest trade shows, the PGA Merchandise Show in Orlando, Fla., in January. “It was the perfect opportunity not only to engage the readers, but also engage the trade sector so our advertisers within the industry also understood our story,” Hawkins says. Their biggest challenge? The limitations of an in-house budget. “We had a shoestring budget and only four people in the department, including two graphic designers and a marketing assistant. All the creative and design was done in-Christian Louboutin Boots Leopard line,” Hawkins says. Nearly all–about 80%–of the budget was designated toward space at the show and a venue for a planned event to come before the show. So the main thrust of the campaign centered around the show, with supporting reader outreach and digital tactics that included: Using research tools to determine the post-rebranding response. Creating an interactive program that engages the audience and showcases the Golfweek reader’s passion for golf. Capitalizing on the timing and magnitude of the industry’s largest trade show to drive home the brand’s new messaging. Hosting an exclusive event to reintroduce Golfweek to both endemic and non-endemic Christian Louboutin Lace Bootie Black. CAMPAIGN TEES OFF The Golfweek PR/marketing team then began to execute on its plan. Multiplatform Effort: The team leveraged its in-house resources to make the most of its small budget. Print, digital and PR components comprised the core of the campaign, allowing Golfweek to reach its readership via multiple channels, like in-person events and through its online portals. Passionate Profiles: To engage Golfweek’s readers–and remind advertisers who these readers were–the team created “Profiles in Christian Louboutin boots orange.”

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